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Pitfalls for Affiliate Marketers of hosting a blog at Wordpress.com

Monday, August 3rd, 2009

Bloggers have many potential platforms to choose from. Wordpress is one of the most popular. Bloggers can choose to either download Wordpress (Wordpress.org) and host it themselves or have it hosted at Wordpress.com. These sites have similar names but their value to affiliate marketers is completely different.

I began blogging with three blogs hosted by Wordpress.com. I have used many blogging platforms and found Wordpress to offer a large number of features, while being user friendly. One of my first blogs was Bruce’s Money Rants. While Bruce’s Money Rants is still available, it currently is in its second incarnation. My first blog was squelched by Wordpress.com.

Wordpress.com shares the same creators as the Wordpress blogging platform (Wordpress.com vs. Wordpress.org, n.d.). Several features of Wordpress.com invited me to choose their hosting.

1. I already had experience with the Wordpress software

2. Wordpress.com advertised the availability of over 70 templates

3. Availability of plug ins and widgets

4. Daily stats can be tracked easily

5. Having a blog that was “xxxx.wordpress.com”

At first, I was enjoying Wordpress.com. I created “emergencymgmt.wordpress.com”, “lifeofreedom.wordpress.com”, and “brucesmoneyrants.wordpress.com”. My main blog was on money making. My plan was to develop the other two later. My first surprise came when I chose a template. I had about 12 templates available. You had to pay to access the 70 templates. Next, I found out you cannot upload external templates.

I was not concerned. I could still personalize through widgets, right? Not so fast, external widgets are not allowed. You are limited to the widgets Wordpress.com makes available. Wordpress.com also does not allow java script to be inserted in Text widgets. Greatly reducing a person’s ability to monetize their blog.

Wordpress.com does allow some monetization. Small banner ads can be utilized by placing HTML into widgets. There are some downsides. Changing the ads requires manually changing the code. Not a deal breaker for me. I loved the ease of Wordpress that much.

Finally, I was able to produce a look and setup I was happy with. I looked forward to the day the blog would pay to add Wordpress.com’s pay services. This would allow the blog to pay for itself. I started writing a post everyday and placing links to the site. I was quickly indexed in Google. I was feeling very good.

I wrote a variety of posts. They ranged from product reviews to sites and resources that I believed would help people make money. Each post was about something that I had personally either used or read. My goal was to assist readers not peddle crap.

I was expanding my knowledge while providing information to assist reader’s in their own business. My next move was to register with blog directories. I found a website that listed 50 high profile blog directories. I spent many hours posting to these directories.

The post that brought the blog down. I posted about Blogging for Dollars. A internet marketing course that provided ways to make money blogging. I had signed up with their affiliate program. I did this only after personally using the product.

The next day, my blog was gone. I attempted to check the number of site visitors. I was shocked to see the blog was gone. Gone! Not just could not login or it had been suspended…no it was GONE! There was a message from Wordpress.com on the screen. It read “This blog has been archived or suspended for a violation of our Terms of Service”.

I did not write anything bad. Every time I quoted someone else, I stated the author, site I quoted, and linked to the source. I reviewed Wordpress.com’s Terms of Service. Of course, Wordpress.com’s Terms of Service is a couple of pages long. I was looking for restrictions that could be relevant to the posts I had made. Here are the ones I found:

1. “the downloading, copying and use of the Content will not infringe the proprietary rights, including but not limited to the copyright, patent, trademark or trade secret rights, of any third party”

2. “you have fully complied with any third-party licenses relating to the Content, and have done all things necessary to successfully pass through to end users any required terms”

3. “the Content is not spam, is not machine- or randomly-generated, and does not contain unethical or unwanted commercial content designed to drive traffic to third party sites or boost the search engine rankings of third party sites, or to further unlawful acts (such as phishing) or mislead recipients as to the source of the material (such as spoofing)”

4. “your blog is not named in a manner that misleads your readers into thinking that you are another person or company. For example, your blogs URL or name is not the name of a person other than yourself or company other than your own”

There was the culprit. I had included affiliate links in my reviews. So I could tell people about products, whether or not I had used the product, as long as I was not an affiliate. It did not matter that I had bought the product, offered proof of the purchase, and had found it useful.

I believe there are two sides to every story. I sent Wordpress.com’s support an e-mail asking for an explanation of how I violated Wordpress.com’s Terms of Service. I did not request nor expect the decision to be reversed. After all, it is their site. They have the right to refuse service to anyone. I respect their rights. I just wanted to know why and maybe offer an explanation. After sending the ad, I had to go to work. I recieve my e-mail on my Blackberry and waited for a response.

I went to my World’s Dumbest Criminals blog to check my statistics. The Wordpress.com statistics widget now showed “account suspended”. I went back to Wordpress.com and attempted to login. I could not even login now. I guess this was the answer to my support e-mail. Do not answer my e-mail just shut off the account.

For all budding affiliate marketers, be leery of hosting a blog at Wordpress.com. If you do not want to make any money, only impart information to the internet then Wordpress.com hosting is for you. Affiliate marketers, I would suggest sticking with downloading the Wordpress blogging platform to your own web hosting. i am happy to discuss this situation with anyone. You can find me at Bruce’s Money Rants.

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